diff --git a/llama_stack/cli/download.py b/llama_stack/cli/download.py
index af86f7243..b43d50217 100644
--- a/llama_stack/cli/download.py
+++ b/llama_stack/cli/download.py
@@ -343,7 +343,7 @@ def _hf_download(
             "You can find your token by visiting https://huggingface.co/settings/tokens"
         )
     except RepositoryNotFoundError:
-        parser.error(f"Repository '{repo_id}' not found on the Hugging Face Hub.")
+        parser.error(f"Repository '{repo_id}' not found on the Hugging Face Hub or incorrect Hugging Face token.")
     except Exception as e:
         parser.error(e)