diff --git a/docs/my-website/docs/proxy/customer_routing.md b/docs/my-website/docs/proxy/customer_routing.md
new file mode 100644
index 0000000000..4c8a60af80
--- /dev/null
+++ b/docs/my-website/docs/proxy/customer_routing.md
@@ -0,0 +1,83 @@
+# Region-based Routing
+
+Route specific customers to eu-only models.
+
+By specifying 'allowed_model_region' for a customer, LiteLLM will filter-out any models in a model group which is not in the allowed region (i.e. 'eu').
+
+[**See Code**](https://github.com/BerriAI/litellm/blob/5eb12e30cc5faa73799ebc7e48fc86ebf449c879/litellm/router.py#L2938)
+
+### 1. Create customer with region-specification
+
+Use the litellm 'end-user' object for this. 
+
+End-users can be tracked / id'ed by passing the 'user' param to litellm in an openai chat completion/embedding call.
+
+```bash
+curl -X POST --location 'http://0.0.0.0:4000/end_user/new' \
+--header 'Authorization: Bearer sk-1234' \
+--header 'Content-Type: application/json' \
+--data '{
+    "user_id" : "ishaan-jaff-45",
+    "allowed_model_region": "eu", # 👈 SPECIFY ALLOWED REGION='eu'
+}'
+```
+
+### 2. Add eu models to model-group 
+
+Add eu models to a model group. For azure models, litellm can automatically infer the region (no need to set it). 
+
+```yaml
+model_list:
+    - model_name: gpt-3.5-turbo
+      litellm_params:
+        model: azure/gpt-35-turbo-eu # 👈 EU azure model
+        api_base: https://my-endpoint-europe-berri-992.openai.azure.com/
+        api_key: os.environ/AZURE_EUROPE_API_KEY
+    - model_name: gpt-3.5-turbo
+      litellm_params:
+        model: azure/chatgpt-v-2
+        api_base: https://openai-gpt-4-test-v-1.openai.azure.com/
+        api_version: "2023-05-15"
+        api_key: os.environ/AZURE_API_KEY
+
+router_settings:
+  enable_pre_call_checks: true # 👈 IMPORTANT
+```
+
+Start the proxy
+
+```yaml
+litellm --config /path/to/config.yaml
+```
+
+### 3. Test it!
+
+Make a simple chat completions call to the proxy. In the response headers, you should see the returned api base. 
+
+```bash
+curl -X POST --location 'http://localhost:4000/chat/completions' \
+--header 'Content-Type: application/json' \
+--header 'Authorization: Bearer sk-1234' \
+--data '{
+    "model": "gpt-3.5-turbo", 
+    "messages": [
+        {
+        "role": "user",
+        "content": "what is the meaning of the universe? 1234"
+    }],
+    "user": "ishaan-jaff-45" # 👈 USER ID
+}
+'
+```
+
+Expected API Base in response headers 
+
+```
+x-litellm-api-base: "https://my-endpoint-europe-berri-992.openai.azure.com/"
+```
+
+### FAQ 
+
+**What happens if there are no available models for that region?**
+
+Since the router filters out models not in the specified region, it will return back as an error to the user, if no models in that region are available. 
\ No newline at end of file
diff --git a/docs/my-website/sidebars.js b/docs/my-website/sidebars.js
index d00d853a00..3c968ea57f 100644
--- a/docs/my-website/sidebars.js
+++ b/docs/my-website/sidebars.js
@@ -50,6 +50,7 @@ const sidebars = {
           items: ["proxy/logging", "proxy/streaming_logging"],
         },
         "proxy/team_based_routing",
+        "proxy/customer_routing",
         "proxy/ui",
         "proxy/cost_tracking",
         "proxy/token_auth",