diff --git a/litellm/proxy/proxy_server.py b/litellm/proxy/proxy_server.py
index b589769970..45c4eb6cd6 100644
--- a/litellm/proxy/proxy_server.py
+++ b/litellm/proxy/proxy_server.py
@@ -7345,10 +7345,13 @@ async def add_new_model(
                 prisma_client=prisma_client, proxy_logging_obj=proxy_logging_obj
             )
 
-            await proxy_logging_obj.slack_alerting_instance.model_added_alert(
-                model_name=model_params.model_name,
-                litellm_model_name=_orignal_litellm_model_name,
-            )
+            _alerting = general_settings.get("alerting", []) or []
+            if "slack" in _alerting:
+                # send notification - new model added
+                await proxy_logging_obj.slack_alerting_instance.model_added_alert(
+                    model_name=model_params.model_name,
+                    litellm_model_name=_orignal_litellm_model_name,
+                )
 
         else:
             raise HTTPException(