diff --git a/litellm/proxy/proxy_server.py b/litellm/proxy/proxy_server.py
index 40fca0c046..6f782ba308 100644
--- a/litellm/proxy/proxy_server.py
+++ b/litellm/proxy/proxy_server.py
@@ -7814,6 +7814,10 @@ async def get_global_spend_report(
         default=None,
         description="Time till which to view spend",
     ),
+    group_by: Optional[Literal["team", "customer"]] = fastapi.Query(
+        default="team",
+        description="Group spend by internal team or customer",
+    ),
 ):
     """
     Get Daily Spend per Team, based on specific startTime and endTime. Per team, view usage by each key, model
@@ -7860,69 +7864,130 @@ async def get_global_spend_report(
                 f"Database not connected. Connect a database to your proxy - https://docs.litellm.ai/docs/simple_proxy#managing-auth---virtual-keys"
             )
 
-        # first get data from spend logs -> SpendByModelApiKey
-        # then read data from "SpendByModelApiKey" to format the response obj
-        sql_query = """
+        if group_by == "team":
+            # first get data from spend logs -> SpendByModelApiKey
+            # then read data from "SpendByModelApiKey" to format the response obj
+            sql_query = """
 
-        WITH SpendByModelApiKey AS (
-            SELECT
-                date_trunc('day', sl."startTime") AS group_by_day,
-                COALESCE(tt.team_alias, 'Unassigned Team') AS team_name,
-                sl.model,
-                sl.api_key,
-                SUM(sl.spend) AS model_api_spend,
-                SUM(sl.total_tokens) AS model_api_tokens
-            FROM 
-                "LiteLLM_SpendLogs" sl
-            LEFT JOIN 
-                "LiteLLM_TeamTable" tt 
-            ON 
-                sl.team_id = tt.team_id
-            WHERE
-                sl."startTime" BETWEEN $1::date AND $2::date
-            GROUP BY
-                date_trunc('day', sl."startTime"),
-                tt.team_alias,
-                sl.model,
-                sl.api_key
-        )
+            WITH SpendByModelApiKey AS (
+                SELECT
+                    date_trunc('day', sl."startTime") AS group_by_day,
+                    COALESCE(tt.team_alias, 'Unassigned Team') AS team_name,
+                    sl.model,
+                    sl.api_key,
+                    SUM(sl.spend) AS model_api_spend,
+                    SUM(sl.total_tokens) AS model_api_tokens
+                FROM 
+                    "LiteLLM_SpendLogs" sl
+                LEFT JOIN 
+                    "LiteLLM_TeamTable" tt 
+                ON 
+                    sl.team_id = tt.team_id
+                WHERE
+                    sl."startTime" BETWEEN $1::date AND $2::date
+                GROUP BY
+                    date_trunc('day', sl."startTime"),
+                    tt.team_alias,
+                    sl.model,
+                    sl.api_key
+            )
+                SELECT
+                    group_by_day,
+                    jsonb_agg(jsonb_build_object(
+                        'team_name', team_name,
+                        'total_spend', total_spend,
+                        'metadata', metadata
+                    )) AS teams
+                FROM (
+                    SELECT
+                        group_by_day,
+                        team_name,
+                        SUM(model_api_spend) AS total_spend,
+                        jsonb_agg(jsonb_build_object(
+                            'model', model,
+                            'api_key', api_key,
+                            'spend', model_api_spend,
+                            'total_tokens', model_api_tokens
+                        )) AS metadata
+                    FROM 
+                        SpendByModelApiKey
+                    GROUP BY
+                        group_by_day,
+                        team_name
+                ) AS aggregated
+                GROUP BY
+                    group_by_day
+                ORDER BY
+                    group_by_day;
+                """
+
+            db_response = await prisma_client.db.query_raw(
+                sql_query, start_date_obj, end_date_obj
+            )
+            if db_response is None:
+                return []
+
+            return db_response
+
+        elif group_by == "customer":
+            sql_query = """
+
+            WITH SpendByModelApiKey AS (
+                SELECT
+                    date_trunc('day', sl."startTime") AS group_by_day,
+                    sl.end_user AS customer,
+                    sl.model,
+                    sl.api_key,
+                    SUM(sl.spend) AS model_api_spend,
+                    SUM(sl.total_tokens) AS model_api_tokens
+                FROM
+                    "LiteLLM_SpendLogs" sl
+                WHERE
+                    sl."startTime" BETWEEN $1::date AND $2::date
+                GROUP BY
+                    date_trunc('day', sl."startTime"),
+                    customer,
+                    sl.model,
+                    sl.api_key
+            )
             SELECT
                 group_by_day,
                 jsonb_agg(jsonb_build_object(
-                    'team_name', team_name,
+                    'customer', customer,
                     'total_spend', total_spend,
                     'metadata', metadata
-                )) AS teams
-            FROM (
-                SELECT
-                    group_by_day,
-                    team_name,
-                    SUM(model_api_spend) AS total_spend,
-                    jsonb_agg(jsonb_build_object(
-                        'model', model,
-                        'api_key', api_key,
-                        'spend', model_api_spend,
-                        'total_tokens', model_api_tokens
-                    )) AS metadata
-                FROM 
-                    SpendByModelApiKey
-                GROUP BY
-                    group_by_day,
-                    team_name
-            ) AS aggregated
+                )) AS customers
+            FROM
+                (
+                    SELECT
+                        group_by_day,
+                        customer,
+                        SUM(model_api_spend) AS total_spend,
+                        jsonb_agg(jsonb_build_object(
+                            'model', model,
+                            'api_key', api_key,
+                            'spend', model_api_spend,
+                            'total_tokens', model_api_tokens
+                        )) AS metadata
+                    FROM
+                        SpendByModelApiKey
+                    GROUP BY
+                        group_by_day,
+                        customer
+                ) AS aggregated
             GROUP BY
                 group_by_day
             ORDER BY
                 group_by_day;
-            """
+                """
 
-        db_response = await prisma_client.db.query_raw(
-            sql_query, start_date_obj, end_date_obj
-        )
-        if db_response is None:
-            return []
+            db_response = await prisma_client.db.query_raw(
+                sql_query, start_date_obj, end_date_obj
+            )
+            if db_response is None:
+                return []
 
-        return db_response
+            return db_response
 
     except Exception as e:
         raise HTTPException(